Effective Date: January 1, 1990 |
Last Updated: June 1, 2025 |
Jurisdiction: Lakewood, Jefferson County, Colorado
Data Protected Colorado CPA Compliant COPPA Compliant CAN-SPAM Compliant
Effective Date: January 1, 1990 |
Last Revised: June 1, 2025 |
Applies To: All users of https://plumberlakewoodco.com/ and all Belmar Lake Plumbing service customers
At Belmar Lake Plumbing, your privacy is not just a legal obligation — it is a core value we uphold every single day. Since our founding in 1990, we have built lasting relationships with homeowners, businesses, and communities across Lakewood, Colorado, and the greater Jefferson County region by operating with complete transparency, integrity, and respect. This Privacy Policy has been carefully crafted to explain exactly how we collect, use, protect, share, and manage your personal information when you interact with our business — whether through our website at https://plumberlakewoodco.com/, over the phone at +1 (720) 881-9998, via email at plumberlakewoodco@gmail.com, or through direct in-person service visits.
We serve over 25 cities and neighborhoods across the Lakewood metro area, including Arvada, Aurora, Golden, Littleton, Westminster, Wheat Ridge, and many more. Our team of 50 skilled professionals, operating 12 fully equipped service vans, interacts with customers daily across all these communities. Every interaction — digital or physical — may involve the collection of certain personal data, and this document exists to ensure you fully understand your rights and our responsibilities under applicable federal and Colorado state privacy laws.
By accessing our website, requesting a service quote, booking an appointment, or engaging with our staff in any capacity, you acknowledge that you have read, understood, and agreed to the practices described in this Privacy Policy. If you do not agree with any portion of this policy, we kindly ask that you discontinue use of our website and contact us directly at plumberlakewoodco@gmail.com to address any concerns before proceeding.
This policy applies to all individuals who interact with Belmar Lake Plumbing, including residential customers, commercial clients, website visitors, newsletter subscribers, job applicants, and vendor partners. It covers all services listed on our website, all service areas we operate within, and all digital and physical touchpoints through which personal information may be exchanged.
01
About Belmar Lake Plumbing
Belmar Lake Plumbing is a locally owned and operated full-service plumbing, drain, sewer, septic, and HVAC company headquartered in Lakewood, Colorado. Founded in 1990 by John Belmar, our company has proudly served the greater Denver metro area for over 35 years, earning a trusted reputation for quality workmanship, professional service, and community dedication. We are licensed, bonded, and fully insured, holding certifications including the Colorado Master Plumber License, Colorado Journeyworker Plumber License, Colorado Residential Plumber License, Backflow Prevention Certification, and Medical Gas Certification.
Our services span across plumbing, HVAC, sewer, drain, remodeling, and water treatment systems. We operate across Lakewood, CO and all surrounding cities and neighborhoods. Whether you are a homeowner in Bear Creek, a business owner in the Belmar Downtown District, or a property manager in Arvada, this privacy policy governs all your interactions with our brand, staff, and digital platforms.
02
Scope and Applicability of This Policy
This Privacy Policy applies broadly to all individuals and entities that engage with Belmar Lake Plumbing through any of the following channels or circumstances:
All data collected during on-site service visits by our technicians
All data processed through third-party tools, platforms, and service integrations we use
This policy does not apply to third-party websites, platforms, or services that may be linked from our website. We encourage all users to review the privacy policies of any third-party site they visit, as we are not responsible for the data practices of external platforms.
03
Information We Collect
Belmar Lake Plumbing collects different types of information depending on how you interact with us. We are committed to collecting only what is necessary, relevant, and proportionate to delivering excellent plumbing and HVAC services to our customers across Lakewood, CO and surrounding communities. Below is a comprehensive breakdown of every category of information we may collect.
3.1 Personal Identification Information
When you contact us, book a service, or create any form of interaction with our team, we may collect personally identifiable information (PII), including but not limited to:
Full Name (First and Last)
Home or Business Address (including street, city, state, ZIP code)
Phone Number (mobile, home, or business)
Email Address
Property Type (residential or commercial)
Preferred Contact Method and Time
Relationship to Property (owner, tenant, property manager)
Billing and Payment Information (processed securely through third-party payment processors)
Type of Plumbing or HVAC System (water heater brand, sewer type, furnace model, etc.)
Service History and Prior Repairs
Photographs or Videos of Work Areas (taken only with your consent)
Warranty and Product Registration Information
Emergency Contact Details for property access purposes
Special Access Codes or Gate Information (encrypted and never stored longer than necessary)
3.3 Website and Digital Interaction Data
When you visit https://plumberlakewoodco.com/, our web systems automatically collect certain technical and behavioral data through cookies, pixels, and server logs:
Data Type
Description
IP Address
Your internet connection identifier
Browser Type & Version
Chrome, Firefox, Safari, Edge, etc.
Device Type
Desktop, mobile, tablet
Operating System
Windows, macOS, iOS, Android
Referring URL
Where you came from before visiting our site
Pages Visited
Which service or location pages you viewed
Time Spent on Pages
How long you stayed on each page
Click Behavior
Links clicked, buttons engaged
Search Terms Used
Queries entered in our site search (if applicable)
Session Duration
Total time of your website visit
Geographic Location
City/region-level location based on IP address
Form Submissions
Data entered into our contact or estimate forms
3.4 Communications Data
Any communication between you and Belmar Lake Plumbing — whether verbal, written, or digital — may generate data we store for service, quality assurance, or legal documentation purposes:
Phone Call Logs (date, time, duration, phone number)
Call Recordings (where permitted by Colorado state law and disclosed at the time of the call)
Email Correspondence including service requests, complaints, or billing inquiries
Text/SMS Message Content if you have opted into our SMS communication service
Live Chat Transcripts if our website includes a chat feature
Social Media Direct Messages sent to our official accounts
3.5 Payment and Financial Information
We collect payment information when you purchase services from Belmar Lake Plumbing. This may include:
Credit or Debit Card Details (processed securely through PCI-DSS compliant third-party processors — we do not store card numbers directly)
Billing Address
Invoice and Transaction History
Financing Application Information (if applicable)
Check or ACH Payment Details (where accepted)
3.6 Marketing and Preference Data
Email Marketing Subscription Status
Service Preferences and Interests
Special Offers or Promotions You Engaged With
Referral Source (how you heard about us)
Review or Feedback Submission Content
Survey Response Data
04
How We Collect Your Information
Belmar Lake Plumbing collects your information through multiple touchpoints — both digital and physical. We are transparent about every method used to gather data from our customers, website visitors, and service recipients.
4.1 Direct Collection Methods
You directly provide us with information when you:
Browser Cookies – Small text files stored on your device
Session Cookies – Temporary cookies that expire when you close your browser
Persistent Cookies – Cookies that remain until you delete them or they expire
Google Analytics – Traffic analysis and behavioral tracking
Google Tag Manager – Marketing pixel and event management
Google Ads Tracking – Conversion tracking for paid advertising campaigns
Meta Pixel (Facebook/Instagram) – Social media retargeting
Heatmap & Session Recording Tools – To understand how users interact with our site (where applicable)
Web Server Logs – Automatically recorded by our hosting server
4.3 Third-Party Collection Methods
We may receive information about you from:
Google Business Profile – Reviews and customer interactions submitted publicly
Angi (formerly Angie's List) – Lead generation and review platforms
Nextdoor – Local neighborhood platform interactions
Yelp, HomeAdvisor, Thumbtack – Contractor review and lead platforms
Credit & Financing Partners – If you apply for payment plans
Insurance or Property Management Companies – Who refer clients to our services
Word-of-Mouth Referrals – When existing customers provide your contact information with your consent
05
How We Use Your Information
Every piece of data collected by Belmar Lake Plumbing serves a defined and legitimate business purpose. We do not collect information unnecessarily, and we do not use your data for purposes unrelated to delivering excellent plumbing, HVAC, drain, and home services to the communities of Lakewood, Colorado and surrounding areas.
To maintain service and repair records for your property
To train our staff and ensure quality workmanship standards are maintained
To manage vendor and supplier relationships
To evaluate employee and technician performance
5.4 Legal and Compliance Purposes
To comply with Colorado state plumbing licensing requirements
To fulfill insurance and liability documentation obligations
To respond to legal disputes, warranty claims, or litigation
To maintain records required by law for licensed contractor activities
To report to regulatory authorities when legally required
5.5 Marketing and Growth Purposes
To improve our website content based on what visitors find most useful
To run targeted advertising campaigns across Google, Facebook, and local platforms
To measure marketing campaign effectiveness through analytics tools
To send you promotional emails if you have subscribed or consented
To request reviews from satisfied customers on Google, Nextdoor, or Angi
06
Cookies and Tracking Technologies
Our website at https://plumberlakewoodco.com/ uses cookies and similar tracking technologies to enhance your browsing experience, analyze site performance, and support our marketing efforts. This section provides a full explanation of what cookies we use, why we use them, and how you can manage your preferences.
6.1 What Are Cookies?
Cookies are small text files that are placed on your device — computer, smartphone, or tablet — when you visit a website. They allow the website to recognize your device on subsequent visits, remember your preferences, and track your behavior across sessions. Cookies do not contain viruses or malware and cannot access other files on your device.
6.2 Types of Cookies We Use
Cookie Type
Purpose
Duration
Essential Cookies
Required for basic website functionality
Session
Analytics Cookies
Track traffic, page views, and user behavior
Persistent (up to 2 years)
Marketing Cookies
Enable retargeting and ad personalization
Persistent (up to 1 year)
Preference Cookies
Remember your language or region settings
Persistent (up to 1 year)
Social Media Cookies
Enable sharing buttons and social tracking
Session/Persistent
Performance Cookies
Measure page load speed and site errors
Session
6.3 Third-Party Cookie Tools We Use
Google Analytics – Website traffic and behavior reporting
Google Ads – Conversion tracking and remarketing
Google Tag Manager – Container for all tracking scripts
Meta Pixel – Facebook and Instagram ad performance and retargeting
Hotjar or Microsoft Clarity – Session recordings and heatmaps (if applicable)
6.4 How to Manage Cookies
You have the right to accept, decline, or manage cookies at any time. Here is how:
Browser Settings: Most browsers allow you to block or delete cookies through their privacy or settings menus (Chrome → Settings → Privacy and Security → Cookies)
Google Ads Opt-Out: Visit Google Ad Settings to manage personalized ad preferences
Meta Pixel Opt-Out: Visit Facebook Ad Preferences to control ad tracking
Do Not Track (DNT): We respect browser-level DNT signals where technically feasible
Please note that disabling certain cookies may affect the functionality of our website and your ability to use some features such as contact forms or online booking tools.
07
How We Share Your Information
Belmar Lake Plumbing takes your privacy extremely seriously. We do not sell, rent, trade, or lease your personal information to any third party for monetary compensation — ever. However, in order to deliver our services effectively and maintain legal compliance, we may share your information in the following specific and limited circumstances:
7.1 With Service Delivery Partners
Partner Type
Reason for Sharing
Parts Suppliers & Distributors
To order specific parts or materials for your job
Specialty Subcontractors
When a highly specialized task is outsourced with your knowledge
Manufacturer Warranty Representatives
To register or activate product warranties on your behalf
Permit Authorities (City/County)
To pull required permits for specific licensed plumbing work
7.2 With Technology and Platform Providers
Web Hosting Provider – Stores our website and its data
Email Service Provider – Delivers confirmation and marketing emails
CRM Software – Manages customer relationships and service history
Scheduling/Dispatch Software – Manages appointment booking and technician routing
Google Workspace – Used for business email and document management
Accounting Software – Manages invoices, payroll, and financial records
7.3 With Legal and Regulatory Authorities
We may disclose your information without prior notice when:
Required by a valid court order, subpoena, or legal process
Requested by law enforcement authorities in connection with a criminal investigation
Required to comply with Colorado state contractor licensing law
Necessary to protect the rights, property, or safety of Belmar Lake Plumbing, our employees, or our customers
Required to respond to insurance claims or legal disputes involving our services
7.4 With Business Successors
In the event that Belmar Lake Plumbing undergoes a merger, acquisition, partnership, or sale of business assets, your personal information may be transferred to the acquiring party as part of the business transition. We will notify affected customers via email or website notice before any such transfer takes place, and the receiving party will be required to honor this Privacy Policy.
7.5 What We Will Never Do
We will never sell your personal information to data brokers or marketing companies
We will never share your information with unvetted third parties
We will never use your data to discriminate against you in any form
We will never share your payment details with parties not directly involved in processing your transaction
We will never disclose sensitive property access information beyond what is operationally required
08
Data Retention Policy
Belmar Lake Plumbing retains your personal information only for as long as is necessary to fulfill the purposes for which it was collected, or as required by applicable law, regulation, or professional licensing standards. Below is our data retention framework:
Retention Schedule by Data Category
Data Category
Retention Period
Reason
Customer Contact Information
7 years after last service
Warranty, liability, and service history
Service Records and Work Orders
7 years
Colorado contractor compliance
Payment and Billing Records
7 years
Tax, audit, and accounting requirements
Communication Records (Emails/Calls)
3 years
Quality assurance and dispute resolution
Website Analytics Data
Up to 26 months
Google Analytics default retention
Marketing Emails and Preferences
Until unsubscribe or 3 years
CAN-SPAM compliance
Job Application Records
2 years
Employment law compliance
Permit and License Documentation
10 years
Colorado contractor licensing law
Insurance-Related Records
Duration of insurance + 5 years
Claims management
Photos/Videos of Work Performed
5 years with your consent
Warranty documentation
When data is no longer needed, we securely delete, anonymize, or shred it depending on the format. Physical documents are cross-shredded. Digital files are securely wiped using industry-standard deletion protocols.
09
Data Security Measures
Protecting your personal information is a top operational priority at Belmar Lake Plumbing. We have implemented a multi-layered security framework that covers both our digital infrastructure and physical operations to minimize the risk of unauthorized access, data breach, or misuse of your information.
Secure Payment Processing – All transactions are processed through PCI-DSS Level 1 compliant processors
Password-Protected Systems – All internal databases and software require strong password authentication
Two-Factor Authentication (2FA) – Applied to all critical business platforms and email accounts
Firewall Protection – Web application firewalls protect our website from intrusion attempts
Regular Security Audits – Periodic reviews of our digital infrastructure for vulnerabilities
Data Backup Systems – Encrypted off-site backups of all critical customer and operational data
Access Control Levels – Staff access to customer data is restricted on a need-to-know basis
9.2 Physical and Operational Security Measures
Secure Document Storage – Physical customer files are stored in locked, access-restricted areas
Employee Background Checks – All 50 team members undergo screening prior to employment
Staff Privacy Training – Our team receives regular training on data handling and customer privacy
Device Security Policies – Company laptops, tablets, and phones used by technicians are password protected and encrypted
Secure Van Equipment – Service vans do not carry unnecessary physical customer documents in the field
Visitor Access Controls – Our office at 434 S Saulsbury St, Lakewood, CO 80226 requires authorization for access to sensitive areas
9.3 In the Event of a Data Breach
Despite our best efforts, no system is completely immune to security incidents. In the unlikely event of a data breach that affects your personal information, Belmar Lake Plumbing will:
Immediately contain and investigate the breach upon discovery
Notify affected individuals within 72 hours of confirmed breach via email or phone
Report the breach to appropriate Colorado state authorities as required by the Colorado Consumer Data Protection Act (CDPA)
Provide guidance on steps you can take to protect yourself (credit monitoring, password changes, etc.)
Document the incident and implement corrective measures to prevent recurrence
10
Your Privacy Rights
As a resident of Colorado or a customer of Belmar Lake Plumbing, you have specific rights regarding your personal data under the Colorado Privacy Act (CPA), which took effect on July 1, 2023, and applicable federal privacy regulations. We fully honor and support these rights.
10.1 Summary of Your Rights
Your Right
What It Means
Right to Know
You can ask what personal data we have collected about you
Right to Access
You can request a copy of your personal information we hold
Right to Correct
You can ask us to correct inaccurate or outdated information
Right to Delete
You can request that we delete your personal data (subject to legal exceptions)
Right to Opt-Out of Marketing
You can unsubscribe from emails, SMS, or other promotional contacts at any time
Right to Data Portability
You can request your data in a structured, machine-readable format
Right to Non-Discrimination
Exercising privacy rights will never affect your service quality or pricing
Right to Restrict Processing
You can request that we limit how we use your data in certain circumstances
Right to Withdraw Consent
Where processing is based on consent, you can withdraw it at any time
10.2 How to Exercise Your Rights
To exercise any of your privacy rights, please contact us using one of the following methods:
We will acknowledge your request within 5 business days and complete your request within 45 days as required under Colorado law. In complex cases, we may extend this period by an additional 45 days with prior written notice. We may need to verify your identity before processing your request to ensure we are disclosing or modifying the correct records.
11
Children's Privacy
Belmar Lake Plumbing'sservices are designed and marketed exclusively for adults — specifically property owners, tenants, business operators, and facility managers who are 18 years of age or older. We do not knowingly collect, solicit, or process personal information from children under the age of 13, in compliance with the Children's Online Privacy Protection Act (COPPA).
Our website at https://plumberlakewoodco.com/ does not contain content directed at minors, does not include features designed to attract children, and does not require age verification for general browsing because no content on the site is restricted on the basis of age alone.
If you are a parent or guardian and believe that your child has inadvertently submitted personal information to us through our contact forms, email, or phone, please contact us immediately at plumberlakewoodco@gmail.com or call +1 (720) 881-9998. We will promptly investigate and delete any such information from our records.
12
Third-Party Links and External Websites
Our website https://plumberlakewoodco.com/ may contain links to external websites, review platforms, supplier pages, local authority resources, or social media profiles that are not owned or controlled by Belmar Lake Plumbing. These may include:
Examples of Third-Party Links on Our Website
Google Business Profile – For reviews and map directions
Angi / HomeAdvisor – Contractor review and service matching platforms
Nextdoor – Local community neighborhood platform
Yelp – Customer review platform
Jefferson County Government Website – For permit or regulatory information
Colorado DORA (Department of Regulatory Agencies) – Licensing verification resources
Social Media Platforms – Facebook, Instagram, YouTube, LinkedIn, etc.
Belmar Lake Plumbing has no control over the content, data practices, or privacy policies of these external websites. We strongly encourage you to review the privacy policy of every third-party site you visit before providing any personal information. A link on our website does not constitute an endorsement of a third-party site's privacy practices or content.
13
Google Services and Analytics
Our website utilizes Google Analytics and Google Ads tools provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). These tools help us understand how users interact with https://plumberlakewoodco.com/, which pages are most popular, where our traffic comes from, and how our online advertising campaigns perform.
Belmar Lake Plumbing may send you marketing and promotional communications by email if you have provided your email address and either explicitly opted in or have an existing service relationship with us. Our email practices comply fully with the CAN-SPAM Act of 2003 and Colorado's consumer protection standards.
Our Email Marketing Commitments
We will clearly identify ourselves as the sender in every email
We will include a valid physical mailing address (434 S Saulsbury St, Lakewood, CO 80226)
We will include an easy unsubscribe option in every marketing email
We will honor opt-out requests within 10 business days
We will never use deceptive subject lines or misleading sender information
We will clearly label promotional content as distinct from service notifications
Types of Emails We May Send
Email Type
Examples
Service Confirmation
Appointment booking confirmation
Appointment Reminders
24-hour reminder before technician arrival
Invoice and Receipt
Billing documents after service completion
Promotional Offers
$50 Off Coupons, Seasonal Specials, Water Heater Packages
To unsubscribe from our marketing emails at any time, simply click the "Unsubscribe" link located at the bottom of any email we send, or contact us directly at plumberlakewoodco@gmail.com with the subject line "Email Opt-Out."
15
SMS and Text Message Communications
With your explicit prior consent, Belmar Lake Plumbing may communicate with you via SMS (Short Message Service) text messages for appointment confirmations, technician arrival notifications, service updates, and promotional offers. We comply fully with the Telephone Consumer Protection Act (TCPA) and applicable wireless carrier regulations.
SMS Program Details
Message Frequency: Varies based on your service appointments and preferences
Message & Data Rates: Standard message and data rates may apply depending on your wireless carrier
Opt-In Method: You consent to SMS by providing your mobile number and checking the opt-in box on our contact or booking form
Opt-Out Method: Reply STOP to any SMS message at any time to unsubscribe immediately
Help Command: Reply HELP to any SMS message to receive contact information and assistance
After opting out via the STOP command, you will receive one final confirmation message acknowledging your opt-out. You will not receive further marketing SMS messages unless you re-subscribe. Service-critical messages (such as safety alerts related to completed gas line work) may still be sent if directly related to your health or safety.
16
California and Other State Privacy Rights
While Belmar Lake Plumbing is based in Lakewood, Colorado, and primarily serves Colorado residents, we may occasionally provide services to or receive inquiries from individuals in other states. Below is a summary of additional state-level privacy rights that may be applicable:
California Residents (CCPA / CPRA)
If you are a California resident and interact with our business, you may have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know, access, delete, and opt-out of the sale of your personal information. We do not sell personal information and therefore the opt-out-of-sale right may have limited applicability. Contact us at plumberlakewoodco@gmail.com to submit a California privacy request.
Colorado Residents (CPA)
Colorado residents are primarily covered under Section 10 – Your Privacy Rights of this policy, which reflects compliance with the Colorado Privacy Act (CPA) effective July 1, 2023.
Virginia, Connecticut, and Other States
Residents of states with enacted consumer data privacy legislation (Virginia CDPA, Connecticut CTDPA, etc.) may contact us at plumberlakewoodco@gmail.com to exercise applicable rights. We will evaluate each request on a case-by-case basis in good faith.
17
Accessibility of This Privacy Policy
Belmar Lake Plumbing is committed to making this Privacy Policy accessible to all individuals, including those with disabilities. If you require this Privacy Policy in an alternative format — such as large print, audio, or simplified plain-language version — please contact us:
We are dedicated to making our website https://plumberlakewoodco.com/ compliant with Web Content Accessibility Guidelines (WCAG 2.1) and will work to ensure that all users can access and understand our privacy practices regardless of ability.
18
Changes and Updates to This Privacy Policy
The digital landscape, legal environment, and our business operations continue to evolve. As a result, Belmar Lake Plumbing reserves the right to update, modify, or revise this Privacy Policy at any time without prior notice, except where required by law. All changes will become effective immediately upon posting the revised policy to this page.
How We Will Notify You of Changes
Website Notice: An updated "Last Revised" date will appear at the top of this page
Email Notification: For significant changes, we will send an email notice to customers in our active database
Website Banner: A temporary notification banner may be displayed on https://plumberlakewoodco.com/ upon major policy updates
We strongly encourage you to review this Privacy Policy periodically — at least once every six months — to stay informed about how we are protecting your information. Your continued use of our website or services after any changes to this policy constitutes your acknowledgment and acceptance of the updated terms.
19
Contact Us About Privacy
At Belmar Lake Plumbing, we believe that privacy questions deserve prompt, respectful, and transparent answers. Whether you have a general inquiry, a data access request, or a concern about how your information has been handled, our team is here to help — 24 hours a day, 7 days a week.
When contacting us about a privacy matter, please include your full name, the email address or phone number associated with your account, and a clear description of your request or concern. This will allow us to locate your records promptly and respond accurately within the legally required timeframe.
This Privacy Policy is governed by and construed in accordance with the laws of the State of Colorado, United States of America, without regard to its conflict of law principles. Any legal disputes arising from this policy or our data practices shall be resolved in the courts of Jefferson County, Colorado, which is the county in which Belmar Lake Plumbing is located and operates its primary business.
Federal laws including the CAN-SPAM Act, COPPA, TCPA, and FTC Act Section 5 also apply to our operations where relevant. We are committed to operating in full compliance with all applicable federal and state regulations governing consumer data privacy and protection.
This Privacy Policy was prepared specifically for Belmar Lake Plumbing, located at 434 S Saulsbury St, Lakewood, CO 80226, serving Jefferson County and the greater Denver metro area since 1990. All content is original, business-specific, and legally oriented toward Colorado's regulatory environment.
Have a Privacy Question or Data Request?
Our team of 50 skilled professionals is available 24/7. We take your privacy as seriously as your plumbing.
Don't wait — plumbing problems get worse every minute! Our 50 certified plumbing professionals are on standby with 12 fully equipped service vans ready to dispatch across Lakewood CO and Jefferson County.